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The success of your iGaming affiliate program is largely influenced by your landing pages. When affiliates promote your brand and send traffic to your site, the goal is to see conversions. When players leave it is usually a sign that either 1) the affiliate has referred the wrong type of player or 2) your landing page is not optimized. Here are a few tips to better optimize your landing page and get the most out of your affiliate program.

Having a landing page that is overly goal oriented with minimal trust worthy content can directly hurt your conversions. Provide your visitors with a balance of a CTA and quality content to ensure your visitors are comfortable with committing to the desired action of your landing page. For many well known operators in the iGaming industry, players may feel confident enough in your brand to sign up and register without much convincing. Smaller operators, who may not be as well recognized, may need to show more content that describes the rules of play and other gaming procedures.

The relevancy of your text will further help conversions, and also enhance your visibility in the search engines. By having a strong CTA button that is relevant to the content of your site, you will help increase conversions. Do what your CTAs promise. If you promise to give your players a £5 first time deposit bonus, make sure when they land on your site that they can see and use their bonus right away so their expectations are met. In addition to your trustworthy CTAs, include content that will further support your goal. These may be testimonials of past winners, jackpot sizes or free demo games.

The registration page (if that’s your desired page) should be no more than one click away from your landing page. The steps to sign up should be effortless, fast and clear in order to decrease visitor click backs. Most importantly, visitors need to feel secure when signing up. Fortunately for well known operators, establishing a loyal brand will encourage visitors to sign up feeling secure. For smaller operators, include a few privacy statements to relay a sense of security for your players.

By following these three tips to help you optimize your landing page, you’ll experience less click backs from visitors, targeted traffic from affiliates and as a result, a growing affiliate program.

Additional Tip: Google Analytics offers in-page analytics that allow you to visually analyze your landing page and where visitors are clicking. If you have analytics already set up on your website, you can view this report in the content section of your dashboard.